Branding / Case study 05 of 05

Safety Innovations GTM

Brand identity framework and public sector advisory for Safety Innovations Group.

Public Sector Alignment Primary outcome

Agricultural field for the Safety Innovations activation

Client: Safety Innovations Impact Group / Ministry of Agriculture, Ghana
Year: 2025
Engagement: Branding Consulting
Core services: Brand Strategy, Visual Systems Design

Executive summary

Safety Innovations Impact Group Limited required an authoritative visual framework and Go-To-Market blueprint for state agricultural safety activations. Maze Consult designed their brand identity, visual guidelines, and coordinated strategic public relations materials.

01 /

The Challenge

Translating complex safety regulations and technical frameworks into an accessible, commanding corporate brand.

02 /

The Solution

We designed a robust graphic system utilizing structural icons and high-contrast typographic grids, delivering a comprehensive public sector engagement playbook.

03 /

The Result

Successfully launched the brand framework, obtaining ministerial approval and rolling out visual safety collaterals across 10 major regional hubs.

Next case study

Chipper Cash Launch

Orchestrating the influencer launch and brand activation with Burna Boy.