The Challenge
Standing out in a congested fintech landscape and driving immediate consumer trust in mobile-first cross-border remittance solutions.
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PR / Case study 01 of 05
Chipper Cash Launch
Orchestrating the influencer launch and brand activation with Burna Boy.
+1.2M User Registrations
Primary outcome
- Client
- Chipper Cash Africa Ltd
- Year
- 2022
- Engagement
- PR Consulting
- Core services
- Public Relations, Press Strategy
Executive summary
Chipper Cash required a strategic influencer launch in West Africa to drive download velocity and brand recognition. Maze Consult spearheaded the PR and event campaign, bringing Grammy-award-winning artist Burna Boy as the principal brand ambassador, amplifying reach across regional media channels.
The Solution
We engineered the cultural alignment around Burna Boy. Instead of standard corporate announcements, we designed high-contrast media activations, selective editorial placements, and exclusive press experiences.
The Result
The campaign successfully reached over 15 million consumers, resulting in a 1.2 million increase in user registrations within 90 days and dominant brand equity in West African financial markets.
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