Events / Case study 03 of 05

French Embassy Bastille Day

Curating the official celebration event in partnership with Wax Print Media.

Elite Cultural Integration Primary outcome

Client: Embassy of France / Wax Print Media
Year: 2022
Engagement: Events Consulting
Core services: Event Curation, Partnership Coordination

Executive summary

For the annual Bastille Day celebration, the French Embassy required a visual and experiential concept that celebrated cultural ties. Maze Consult partnered with Wax Print Media to deliver a premium, detail-driven event layout, managing the coordination flow, press coverage, and guest experience.

01 /

The Challenge

Elevating the embassy's signature annual event, blending traditional protocol with a contemporary cultural showcase.

02 /

The Solution

We set up custom-designed pavilions, curated culinary paths, and managed an interactive press media center to stream live highlights.

03 /

The Result

The celebration gathered over 800 high-profile VIPs, diplomatic guests, and business leaders, gaining positive print and digital media features.

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